Researchers at the University of Exeter have discovered that a sudden brisk walk can reduce cravings for chocolate, adding to their list of vices curbed by a jolly stroll.

Self-confessed chocaholics were subjected to three days of forced abstinence, then tempted with the chocolate they craved so much. However, instead of getting the chocolate, they had to go on a 15 minute brisk walk, and then were asked how they felt about things.

As it turned out, not only did they not feel their usual paralyzing desires during the walk, but the exercise-induced satiety extended to 10 minutes after the walk.

I can imagine this was a pretty funny experiment to conduct.
Scientist: “Okay.. now SMELL the chocolate bar…”.
Subject: “Oh god I want it so badly! Please give it to me!!”
Scientist: “No!! Quick! Go for a walk!”

Professor Adrian Taylor, head of the Chocolate Bar Addiction Support Centre at UOE said:

Our ongoing work consistently shows that brief bouts of physical activity reduce cigarette cravings, but this is the first study to link exercise to reduced chocolate cravings. Neuroscientists have suggested common processes in the reward centres of the brain between drug and food addictions, and it may be that exercise affects brain chemicals that help to regulate mood and cravings. This could be good news for people who struggle to manage their cravings for sugary snacks and want to lose weight.

Personally, I’m a big fan of brisk walks, and can attest to their efficacy in reducing all sorts of cravings. Unfortunately, the mention of exercise can make the chocoholics at greatest risk of premature death stop listening to you immediately, but for those who still retain some of their sensibilities, this is great advice.

Got a craving to keep under control? This might just be your answer.

Adapted from materials provided by Eurekalert